“It all started with one little fro in Decatur, Georgia.”
In 2019, Gianni Alexander, founder of Fro.ology Hair Care, created each formula from scratch in her kitchen.
“As black women, our entire life we are told from childhood to employment, that our natural hair is not acceptable. I got so tired of kinkier hair textures not being embraced the same way as straight hair or looser textures. Afros are such a significant part of our culture, and I wanted to create a line embracing just that.”
As Seen in: